Privacy Policy

Asura Technologies USA, Inc (“Asura“ or “we“ or “us“) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy (our “Privacy Policy“) describes the types of information we may collect from you or that you may provide when you visit the www.paralign.co website (“Website“), utilize our mobile Application (“App“) or visit a participating parking facility (collectively, our “Services“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

 

• • on our Website;

• • in email, text, and other electronic messages between you and our Website;

• • through the App, which provide dedicated non-browser-based interaction between you and our Website; and

• • offline or through any other means, by Asura Technologies USA, Inc or any third party (including our affiliates and subsidiaries) collected when you utilize our Services or visit a parking facility with which we partner to provide our Services.

It does not apply to information collected by:

 

• • us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website, App or Services. By accessing or using this Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Children Under the Age of 16

Our Services are not intended for children under 16 years of age. No one under age 16 may provide any personal information to, on or through the Services. We do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on our Services or on or through any of its features, register on the Website or App, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 16, please contact us at using the Contact Information at the end of this Policy.

Information We Collect About You and How We Collect It

Throughout this Policy, the term “Personal Information“ means any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Information does not include any deidentified or aggregated information.

Generally

We collect Personal Information from various sources, including:

 

• • directly from you when you provide it to us both online and offline;

• • automatically as you navigate through the Website or App;

• • information that we create about you as you use our Services;

• • from government databases including the department of motor vehicles;

• • from our affiliates; and

• • from third parties, for example, our business partners including payment processors, owners, operators, or tenants of properties and facilities at which you utilize our Services.

Information You Provide to Us

We collect the following types of Personal Information directly from you when you access or use our Website or App: real name, alias, postal address, unique personal identifier, IP address, email address, telephone number, driver’s license number, license plate number, VIN number, credit or debit card number or financial information, and records of personal property. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us.

The Personal Information we collect on or through our Services through:

 

• • information that you provide by filling in forms on our Services. This includes information provided at the time of registering to use our Website or App or utilizing our Services. We may also ask you for information when you enter a contest or promotion sponsored by us and when you report a problem with our Website;

• • information you provide to our affiliates and business partners;

• • records and copies of your correspondence (including email addresses), if you contact us;

• • your responses to surveys that we might ask you to complete for research purposes; and

• • details of transactions you carry out through our Services and of the fulfillment of your orders. You may be required to provide financial information before utilizing our Services.

Information We Collect Through Automatic Data Collection Technologies

As you utilize our Services, we may use automatic data collection technologies to collect certain Personal Information about your interaction with our Services, including information about your equipment, browsing actions, and patterns:

 

• • details of your visits to our Website or App. This may include browsing history, traffic data, location data, the date and time of your visit to our Website or App, error information, clickstream data, other, communication data and the resources that you access, use, or otherwise interact with on the Website or App;

• • information related to your use of our Services, including your license plate, name, payment details, and details related to your use of a participating parking facility;

• • your physical location and movements;

• • other information necessary to provide to us with or through Service; and

• • information about your computer and internet connection, i.e., your IP address, operating system, and browser type.

The information we collect automatically includes Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:

 

• • estimate our audience size and usage patterns;

• • store information about your preferences;

• • customize our Services according to your individual interests;

• • speed up your searches; and

• • recognize you when you return to our Services so that we can better deliver our Services.

The technologies we use for this automatic data collection may include:

 

• • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Our Website and App may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website and App. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website and App. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Website and App. You can find more information about cookies at http://www.allaboutcookies.org and http://youronlinechoices.eu.

• • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google“) to collect certain information relating to your use of our Website and App. Google Analytics uses cookies, to help our Website and App analyze how users use our Website and App. You can find out more about how Google uses data when you visit our Website and App by visiting “How Google uses data when you use our partners’ sites or apps“, (located at www.google.com/policies/privacy/partners/). For more information, please visit Google and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.

• • Hotjar. Our Platform uses Hotjar‘s services, a third party service provider, which helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and enables us to build and maintain our Website, App, and Services with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). For details on how Hotjar uses this information, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

• • Session Cookies. Our use of cookies also includes “session cookies.“ Each time you access the Website, a session cookie containing an encrypted, unique identifier is placed on your browser. These session cookies allow us to uniquely identify you when you use the Website and track which pages of the Website you access. Session cookies are required to use the Website.

• • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Asura Technologies USA, Inc, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Automated License Plate Recognition Usage and Policy

In order to provide our Services to you, we use Automated License Plate Recognition (“ALPR“) technology to collect information relating to vehicles that enter the facilities that utilize our Services. We use this information to provide our Services and to detect, investigate, report and address incidents, and non-compliance with operating rules or illegal activities occurring in or around the facilities.

We take steps to protect ALPR information. ALPR information is password protected, encrypted in transit and storage, and not used for purposes other than those disclosed in this Privacy Policy. We also maintain access controls and access logs designed to ensure accuracy and integrity of the ALPR information collected. When using the ALPR information in connection with the investigation of an incident, we consider it along with other available information.

ALPR information is stored for approximately 180 days before it is permanently deleted, unless we need to retain the information, such as notices and records of violations, for compliance with applicable law, investigation of specific incidents, upon request of law enforcement or other valid legal processes.

We may disclose ALPR information when we believe doing so is necessary for the purposes provided in the Privacy Policy, to the extent permitted by law.

Information We Create About You

We may also create certain information about you. When we associate this information with other Personal Information about you, we consider this information to be Personal Information. This information may include unique identifiers, records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies profile reflecting your preferences, behavior characteristics, interactions with facilities such as parking location and entry and exit times.

Information We Collect from Third Parties

We may collect Personal Information from third parties including our service providers, business partners, affiliates, parents, or subsidiaries, and third party applications. When we associate this information with other Personal Information about you, we consider this information to be Personal Information. This information may include real name, alias, postal address, unique personal identifier, email address, telephone number, account name, vehicle ownership information, VIN number, approved credit or debit card number, records of goods and services purchased, obtained, or considered to be purchased or obtained.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

 

• • to provide you with information or services that you request from us;

• • to support, develop, troubleshoot, and debug our Website and App;

• • to create, maintain, customize, and secure your account with us;

• • to process your requests, purchases, transactions, and payments and prevent transactional fraud;

• • to provide you with notices about our Services, including expiration times and other notices;

• • to personalize your Service experience and to deliver service offerings relevant to your interests, including targeted offers and ads through our Website or App, third party sites, and via email or text message (with your consent, where required by law);

• • to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;

• • to help maintain the safety, security, and integrity of our Services, databases and other technology assets, and business;

• • for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our products and services;

• • detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;

• • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, our affiliates, subsidiaries, and/or business partners, including for billing and collection;

• • in any other way we may describe when you provide the information; and

• • for any other purpose with your consent.

We may also use your information to contact you about third parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please send us an email stating your request at Privacy@Paralign.co. For more information, see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We do not share, sell, or otherwise disclose your Personal Information for purposes other than those outlined in this Privacy Policy. However, we may disclose aggregated information about our users without restriction.

We may disclose Personal Information that we collect, or you provide, as described in this Privacy Policy:

 

• • to our parents, subsidiaries, and affiliates (including without limitation to Asura USA Inc. and Asura Technologies Ltd);

• • to contractors, service providers, business partners, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them. These entities provide services such as information technology and infrastructure support services, payment processing services and other services to support our Website and related services and functionality. Our payment processor’s privacy policies may be found at https://www.elavon.com/privacy-policy.html;

• • to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Asura Technologies USA, Inc’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Asura Technologies USA, Inc about our Website’s users is among the assets transferred;

• • to fulfill the purpose for which you provide it. For example, if you pay a notice via our Website, we will confirm payment with the appropriate parking facility; and

• • for any other purpose disclosed by us when you provide the information.

We may also disclose your Personal Information:

 

• • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;

• • cooperate with law enforcement agencies, as permitted by law, concerning conduct or activities that may violate federal, state, or local law; or

• • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Asura Technologies USA, Inc, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. When possible, these organizations are under contractual obligations to use this data only for providing the services to us and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI“) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info).

California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.

Accessing, Correcting, and Deleting Your Personal Information

You may also send us an email at Privacy@Paralign.co to request access to, correct or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement, impact our services, or cause the information to be incorrect.

The jurisdiction in which you are a resident or are located may provide you with additional rights and choices regarding your Personal Information. Please see Jurisdiction-Specific Privacy Rights for more Information.

Jurisdiction-Specific Privacy Rights

The law in some jurisdictions may provide you with additional rights regarding our use of Personal Information. To learn more about any additional rights that may be applicable to you as a resident of one of these jurisdictions, please see the privacy addendum for your state that is attached to this Privacy Policy.

Your California Privacy Rights

If you are a resident of California, you have the additional rights described in the California Privacy Addendum.

Your Colorado Privacy Rights

If you are a resident of Colorado, you have the additional rights described in the Colorado Privacy Addendum.

Your Connecticut Privacy Rights

If you are a resident of Connecticut, you have the additional rights described in the Connecticut Privacy Addendum.

Your Virginia Privacy Rights

If you are a resident of Virginia, you have the additional rights described in the Virginia Privacy Addendum.

Your GDPR Privacy Rights

If you are a resident of the European Economic Area, Switzerland, or the United Kingdom, you have the additional rights described in our GDPR Privacy Addendum.

Do Not Track Signals

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track“ your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Payment transactions will be encrypted.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Services.

Consent to Processing of Personal Information in the United States

In order to provide our Website, App, and Services to you, we may send and store your Personal Information outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Information. Your Personal Information may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Services, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Information outside the country where you reside or are located, including in the United States.

Your Personal Information is transferred by Asura Technologies USA, Inc to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Information. To ensure your Personal Information is treated in accordance with this Privacy Policy when we transfer it to a third party, Asura Technologies USA, Inc uses Data Protection Agreements between Asura Technologies USA, Inc and all other recipients of your Personal Information.

Changes to Our Privacy Policy

We may change this Privacy Policy at any time. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website’s home page. If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on the Website’s home page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

Your continued use of our Website, APP OR SERVICES, INCLUDING BY ENTERING OR EXITING A FACILITY WE MONITOR, following the posting of changes constitutes your acceptance to such changes.

Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or the ways in which we collect and use your Personal Information described in this Privacy Policy, have any requests related to your Personal Information pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below or through the “Contact“ page on our Website.

Asura Technologies USA, Inc

6025 South Quebec Street, Suite 350

Centennial, CO 80111

(877) 302-7275

Privacy@Paralign.co