Parking Pain Points in U.S. Airports
Parking contributes between $2 million and $118 million annually in non-aeronautical revenue at major U.S. airports, according to Airports Council International–North America. It’s a significant business with major potential for growth. However, full facilities often lead to frustrated travelers and lost revenue.
Inefficient parking systems create operational chaos. Just ask airports like Seattle or Chicago O’Hare, where facilities frequently reach capacity, overwhelming both travelers and staff. According to AviationPros, U.S. drivers spend an average of 17 hours a year searching for parking. That’s why reducing congestion and improving the traveler experience must come first to unlock revenue growth.
Moreover, airport employees often face parking challenges, including limited spaces, high costs, and inconvenient locations. This not only causes stress for the individuals in question but could even lead to flight delays where staff are held up by parking problems. Airports typically allocate 250–500 employee spots per 1,000 staff, but this often falls short during overlapping shifts. The system is clearly outdated and presents a major opportunity to modernize using car parking data and technology.
Without visibility, operators can’t adjust pricing, predict demand, or respond when their facility fills. That’s where the smart parking revolution begins.
Elevating Airport Parking with Car Parking Data
With so much new technology available, future-proofing your parking operations can quickly feel overwhelming. To bridge the gap between outdated systems and the future of smooth, visible, and actionable parking management, you need a reliable connector. There are an overwhelming number of vendors on the market—monitoring software, data analytics, enforcement solutions, compliance tools, and more. But no single provider can fully meet all operational needs in one integrated solution. A service that connects you with trusted partners can simplify decision-making and help you choose the best options for your facility.
Paralign: Your Bridge to Smart Parking
Upgrading airport parking facilities is easier and more effective with the right technology in place. In partnership with leading tech companies, Paralign connects airports with trusted providers, enabling them to enhance operations with features such as mobile payments and actionable parking data. This data empowers operators to make fast, informed decisions that boost facility performance and improve traveler satisfaction.
Today, a wide range of technologies is transforming airport parking. Real-time video analytics track vehicle movements and read license plates to calculate occupancy rates. Automation tools reduce manual work and lower costs, improving efficiency for both travelers and staff. Enforcement solutions also help ensure ease and control for parking facility managers.
With Paralign, real-time data insights are accessible through the ARC Insights dashboard in a clear, visually rich format. This enables smarter decisions and new revenue opportunities for parking facility owners.
Paralign also simplifies payment and compliance. Through our Arc Flex service and partnerships with a broad network of payment providers, travelers can register and pay using the method that works best for them—boosting convenience and encouraging compliance. We also offer end-to-end compliance management through trusted third-party partners, including support for clear signage, notice handling, and responsive customer service.
Together, these upgrades create a smarter, smoother parking experience in every area.
Why Car Parking Data Fixes Common Concerns
There are many common concerns around the use of car parking data today—from pricing and privacy issues to integrating new technology with existing systems. These concerns are valid. Here’s how Paralign addresses them with smart, flexible solutions that work with the systems you already have:
Worried if it’s too expensive or complex? Paralign is modular—you can start with just one application and scale as you see results. Once our cameras are set up, the rest is simple, and costs stay low.
Concerned about data and privacy? Everything is anonymous with Paralign. The system only uses images to check space availability, with no personal tracking. We follow strict data privacy rules.
Think integration will be a headache? Paralign is built for plug-and-play. Airports can have the cameras set up easily and no new ground sensors are needed.
When car parking data flows through Paralign, operators gain real results and travelers get a smoother experience.
